Powered by Small-Town America

CITIES AND MUNICIPALITIES LEARN HOW TO SUBSCRIBE HERE

The Small Business Solution

Shop EveryTown is a tech-friendly mobile application that gives small businesses the opportunity to compete with online and national brick and mortar retailers.

The app is free to download on the iStore and Play Store. Businesses create free profiles at the web portal. 

Many small businesses often have extremely limited or non-existent marketing budgets which means that marketing is often overlooked all together. Shop EveryTown fills that gap. It helps shoppers find find products and services locally using the app’s internal search engine.

Once your city has joined the Shop EveryTown community as an annual subscriber, your businesses can enroll into Challenges.  

LOG IN

Providing Marketing Equity

Most cities have a mandate to provide economic development support to all its businesses. Yet the diversity of businesses within a city makes it almost impossible to mount effective marketing campaigns that adequately encompass all businesses. 

The Shop EveryTown app is inclusive of all small businesses. Every business has an equal opportunity to participate in Challenges and future tools when your city is subscriber.

Shop EveryTown is a low-cost all encompassing platform for your small businesses with tools designed for success.

Incentivized Marketing

‘Gamification’ is a key element to the Shop EveryTown App. 

  • Challenges – structured somewhat like scavenger hunts
    • Promote specific business districts or business categories
    • Attract tourists with self-guided Challenges
    • Engage locals
    • Versatile 
      • Shopping (purchase required)
      • Family Friendly (e.g. Halloween or Taste Event and usually free to participate)
      • Service (volunteer activities)
  • Rewards – examples for shopping local
    • Products or services
    • Coupon discounts
    • Certificate of Recognition (Service Challenge)
    • Other creative ideas
  • Friendly Competition – The Leaderboard in the app displays the ranking of the top shoppers
  • Create Habits – The Challenges system motivates shoppers to visit shops multiple times
  • Customizable avatars

These features provide a mechanism for businesses to connect with and interact with shoppers.

Knowledge is Power

Shop EveryTown was developed to provide data to subscribers. 

As a subscribing city, you will have access to data that shows shopping trends including:

  • date, day, time of visits to stores
  • stores visited
  • frequency of visits

With this data you to be able to develop an informed strategic economic development plan to continue programs that work and create targeted programs to boost underperforming districts.

The data also validates that the Shop EveryTown platform is a worthwhile investment.

Keep Revenue Flowing

Shopping local boosts the velocity of money in your city and increases sales tax revenues. Small businesses are foundational to every community and, as a collective, generate the greatest sales tax revenue.

The Shop EveryTown app provides the key elements of successful marketing: consumer incentives, engagements, and community building.

  1. 66-69% of consumers make decisions on where to shop based on perks (points, cash back, rewards, etc.)[1]
  2. Consumers are 68% more likely to be loyal to companies offering benefits.[2]
  3. Consumer spending increases between 25-95% per transaction.[3]

Boost or revive the vitality of your city’s small business community with the tool that works.

Take the Next Step

The Shop EveryTown mobile application is an innovative economic development tool to complement the your city’s toolbox. Designate business organizations to produce Challenges – – for businesses in the entire city or in a specific business district or category. In this era of online convenience shopping, the app will help your small businesses progress from simply surviving to thriving. 

Build Community

Get people out of the house and shopping at your small businesses. One of the most difficult aspects of small business ownership is winning new customers. The Challenge tool drives customers to businesses new to them so the small business can dazzle them with their amazing customer service. 

Link to a Larger Network

The Shop EveryTown mobile application is an economic development tool that you need in your toolbox to help your small businesses thrive.  It links you to a larger network of cities and small businesses. 

START THE CONVERSATION - LEARN MORE